Backlink is a link one website gets from another website. Backlinks make a huge impact on a website’s prominence in search engine results. This is why they are considered very useful for improving a website’s SEO ranking. Search engines calculate rankings using multiple factors to display search results. No one knows for sure how much weight search engines give to backlinks when listing results, however what we do know for certain is that they are very important.
Importance of relevant backlinks
Backlinks can help improve your SEO rankings only if they are of high quality. For example, for a photography blog, a backlink from a photography institute website is relevant whereas a backlink from a site selling furniture can adversely impact the SEO rankings. Do not get backlinks from spam sites, harvested sites or paid sites – purchasing hundreds of backlinks will not improve your SERP ranking overnight. Moreover, Google places greater emphasis on links from high-domain authority sites related to your business.
How to get relevant backlinks
1. Create top-quality content that is relevant to your target audience. This will increase the number of followers, who will share your content on social media channels like reddit,fb,twitter ,linkedin
2. Write guest blogs on top forums/blogs.
3. Find influencers in your domain and ask them to review your products on their site.
4. Leverage Q&A sites like Quora, Stack exchange to generate traffic to your website. Commenting on such sites will also help you engage with your prospective customers and increase brand awareness.